Client: Tesco
Agency: Bartle Bogle Hegarty London
Advertising Agency: BBH London, UK
Group marketing communications director: Emma Botton
Head of value, membership and loyalty: Richard Hall
Campaign manager: Marcus Gilbert
Campaign assistant: Neil Fynn
Creative: Marc Rayson
Creative: Callum Prior
Creative director: Tom Drew
Strategist: Aarohi Dhir
Strategy director: Gui Pasculli
Business lead: Patrick Netherton
Account executive: Olivia Harte
Account manager: Harry Warburton
Account director: Emily Ross
Account director: Bella Bertolotti
Film producer: Emma Fewtrell
Assistant producer: Beth Mechem
Production company: Outsider
Director: Dom Hawley
Director: Nic Goffey
Producer: John Madsen
DoP: Stephen Keith-Roach
Editor/Editing house: Ed Cheeseman, Final Cut
Sound: Dan Beckwith, Factory
Lead music supervisor: Hywel Evans, Black Sheep Music
VFX production: The Mill
VFX executive producer: Alex Fitzgerald
VFX post production producer: Kirsty Ratcliffe
VFX creative director: Mike Chapman
TK: James Bamford
2D lead artist: John Thornton
3D lead artist: Alan Williamson
Print credits:
Creative director: Uche Ezugwu
Producer: Rachel Clarke
Assistant producer: Beth Mechem
Photographer: Todd Anthony for Wyatt - Clarke & Jones
Typographer: Rob Wilson
Media agency: MediaCom
Social credits:
Account manager: Ciara McKenna
Account director: Luke Abbott
Country: United Kingdom
Published: September 2020
Synopsis:
Tesco promotes its expanded loyalty programme with three fantastical ads that dramatise the "superpowers" that come to Clubcard holders.
In the debut spot, a woman called Gillian is unassumingly wandering the aisles of a Tesco shop when she realises her loyalty card holds greater powers. It suddenly morphs into a magic wand that lowers the prices of products in store, as well as allowing her to fly and cast spells. The campaign will span TV, out of home, print, radio, social and digital.