Brand: TGV Lyria
Media: TV
Category: Transport
Advert title(s): Reach the unexpected
Headline and copy text (in English):
Montmartre-Mont Rose: Switzerland is going to surprise you. Reach the unexpected at tgv-lyria.com
Oberland-Oberkampf: Paris is going to surprise you. Reach the unexpected at tgv-lyria.com
Advertising Agency: Havas Worldwide Geneva, Geneva, Switzerland
Agency website: http://www.havasworldwide.ch/geneva/
Creative Director: Gabriel Mauron
Copywriter: Thibaud Genevois
Art Directors: Simeon Brandner, Pierre-Olivier Gardello
Planner: Alexis Mouthon
Account Director: Delphine Saulnier
Illustrator: Jing Zhang
Films production: Artbox
Art buying: Super Production
Music: Marc Staedler
Published: 11, 2014
Short rationale:
TGV Lyria sets aside stereotypes and becomes a discovery enhancer between Switzerland and France. The campaign connects a well known place for the people living in the first country (Montmartre in Paris or Oberland in Switzerland) to an attractive and unexpected destination in the second country (Mont Rose in Switzerland or Oberkampf in Paris). The connection is made in an original way through the rail.