| ADFEST 2018 | ||
|---|---|---|
| Interactive Lotus | DIGITAL DESIGN SUB-CATEGORIES: UTILITY | Silver |
Media: Outdoor
Category: Public interest
Client: Thai Health Promotion Foundation
Brand: Road Safety Campaign
Agency: BBDO Bangkok
Entrant: BBDO BANGKOK LTD, BANGKOK
Country: Thailand
Company Entering : Bbdo Bangkok Ltd, Bangkok
Brand : Road Safety Campaign
Advertiser : Thai Health Promotion Foundation
Agency : Bbdo Bangkok, Bangkok
Chief Creative Officer : Suthisak Sucharittanonta
Chief Client Officer : Thipayachand Hasdin
Deputy Chief Creative Officer : Anuwat Nitipanont
Executive Creative Director : Suthisak Sucharittanonta/anuwat Nitipanont
Creative Director : Park Wannasiri
Creative Group Head : Thiti Boonkerd
Copywriter : Suthisak Sucharittanonta/anuwat Nitipanont/park Wannasiri/
Thiti Boonkerd/vachira Pashekrepapon
Art Director : Suthisak Sucharittanonta/anuwat Nitipanont/park Wannasiri/
Thiti Boonkerd/panupak Siripakdee/thanan Srisukh
Account Director : Natthanicha Taveesupapong/bussarin Kittisorayut
Client Service Director : Kiatikun Siriwetchmongkolchai
Film Production Company : Klack Film, Bangkok
English context explanation :
In thailand, there are more than 35 million drivers on the road. As a buddhist country, 76% of thai drivers have monk statue placed on their car dashboard, because they believe that monk statue, being holy, can save them from road accidents. But the fact is thailand still ranks second in the world for road fatalities. Because accidents are caused by their speed driving.
Url : Https://speedlimitmonkstatue.T...
Synopsis:
BBDO Bangkok has created the world’s first monk statue that cautions drivers while driving. In Thailand, there are more than 35 million drivers on the road, and of those drivers 75% place monk statues on their car dashboards because they believe that being holy, the monk statue can save them from road accidents. However, Thailand still ranks second in the world for road fatalities. To decrease accidents caused as a result of speeding, the Thai Health Promotion Foundation partnered with BBDO Bangkok to create the Speed Limit Monk Statue. This innovative product detects legal speed limits, and should the driver exceed the limit, the statue will automatically play phrases warning drivers to be mindful, slow down and drive safe. Using a GPS tracker and a speed detector, this technology was made available for free to all motorists, distributed at rest areas along public roads and highways during the Songkran Festival period.