Thalys: Scents of the City

Credits & Description:

Country: France
Advertiser: Thalys Train Network
Product: Thalys High-Speed Rail Travel
Advertising agency: Rosapark
Co-founders: Jean-Patrick Chiquiar, Jean-François Sacco, Gilles Fichteberg
Thalys Account Team: Delphine Drutel, Soraya Cottin, Camille Hemet
Executive Creative Director: Jean-François Sacco
Creative Directors: Mark Forgan and Jamie Standen
Art Directors: Mark Forgan and Blanche Depondt
Copywriter: Jamie Standen
TV Production: Adélaïde Samani
Film Production: Birth
Sound Studio: Schmooze
Advertiser: Thalys
Thalys Project Managers: Laetitia Deville and Pauline Rémond
Thalys PR: Frédérique Delcroix, Juliana Bruno, Mathilde Ausort and Bérengère Vuathier
Head Of Amplification/Media: Mickael Mougenot
Director: Vincent Rodella
Executive Producer: Hugo Legrand/Tristan Beraud
Pr Co-ordinators: Pauline Germain/Theda Braddock
Production Designer: Gilles Rivollier
Lab Consultant: Leonard Marchal
Perfume Designer: Elisabeth Carre
Client Brand And Communication Manager: Laetitia Deville
Published: May 2017
Description:
An eye-catching temporary installation, ‘Scents of the City’ was set up in a Brussels art gallery – 752 tubes containing 16 unique fragrances from Paris, Amsterdam, Brussels and Copenhagen. The scents, which included “A Real French Breakfast", the aroma of a buttered tartine in a Parisian café, “Latexxx”, the latex odor from the Sex Museum in Amsterdam, or the more poetic “Moments after Mass”, the blended scent of the Cologne cathedral…visitors were able to walk around the colorful display, hung from the ceiling like a chandelier. Circling around, they could explore the different scents, which were identified on large wall maps.
The temporary exhibit was preceded by a soft launch in Paris earlier this year, and will continue with a film, which follows an adventurer as he travels to the different cities. The film will be aired in the 4 countries represented in the exhibit during the 2nd half of May.