Client: All England Lawn Tennis Club
James Ralley, Head of Marketing & Commercial
Alexandra Willis, Head of Communications, Content & Digital
Creative Agency: McCann London
Rob Doubal, Chief Creative Officer
Chad Warner, Creative Director
James Rooke & Alexei Berlitz, Art Directors
Imogen Jones & Rob Webster, Copywriters
Sergio Lopez, Head of Integrated Production
Sophie Chapman-Andrews, Executive Producer
Michelle Prinsloo, Producer
Melita Watt, Business Affairs Executive Producer
Theo Izzard-Brown, Head of Strategy
Tom Wong, Managing Partner
Alba Berdala, Account Director
Christos Cardovillis, Account Manager
Sarah van-Uden, Project manager
Production company: Craft
In Pursuit of Greatness content
Oliver Goodrum, Director
Oliver Goodrum, Editor
Simon Eustace, 2nd Editor
Post Production: Raised By Wolves
Motion Graphics: OFICINA Prague
Nico Casal, Music Composer
Wimbledon Weekend content
Alixe Lobato & Darío Saquetti, Animators
Ben Hasler, Illustrator
Lottie Sole & Colin Lee, Designers
Music: Homecoming 2
Media Planning and Buying: UM
Ella Goldner, Strategy Director
Sam Pitt, Global Account Director
Reka Kerti, International Account manager
Denise Manukian, Senior Manager, Integrated Investment
Diana Steblai, VP, Group Partner, Portfolio Management
The All England Lawn Tennis Club (AELTC) has launched a new strategic brand positioning and campaign for The Championships, Wimbledon, under the platform “In Pursuit of Greatness”.“In Pursuit of Greatness” is the first major campaign launched by the AELTC for The Championships. Developed by McCann London as part of the integrated IPG team, “In Pursuit of Greatness” is designed to celebrate the Wimbledon brand through communicating The Championships’ constant quest for improvement.As part of the first wave of activity, McCann London has developed online films demonstrating the exacting standards that go into creating the world’s premier annual sporting event. The films are told through the voices of some of the individuals whose roles help to make Wimbledon so unique – a ball boy, the head groundsman, a technology expert and the CEO.The push also includes an initiative created for the US market inviting American viewers to turn Wimbledon Finals weekend into an unmissable social event. The US campaign, also by McCann London, is titled “Wimbledon Weekend” and features a series of tongue-in-cheek animations showing a US audience how they can celebrate finals weekend in a typically English fashion.