The Atlantic: Am I Typecast?

Credits & Description:

At The Atlantic, we believe it’s never been more important to take on established answers with tough questions. Here, Michael K. Williams, of The Wire and The Night Of, wrestles with one of his own: Is he being typecast?
#QuestionAnswers
Media: Web Film
Category: Other
Client: The Atlantic
Agency: Wieden + Kennedy, New York
Production: O-Positive
Country: United States of America
Director: David Shane
Executive Creative Director: Karl Lieberman
Creative Director: Jaclyn Crowley
Creative Director: Al Merry
Copywriter: Brock Kirby
Executive Producer: alison hill
Executive Producer: Ralph Laucella
DoP: Maryse Alberti
Head of Integrated Production: Nick Setounski
Head of Planning: Dan Hill
Brand Strategist: Brian Ritter
Social Director: Jessica Breslin
Line Producer: Marc Grill
Editorial Company: Mackcut
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Junior Social Strategist: Carlos Tovar
Management Supervisor: Samantha Wagner
Media Director: David Stopforth
Media Strategist: Sophie Novick
Project Manager: Danielle Rounds
Business Affairs Managers: Sara Jagielski, Patrick O’Donoghue, Lindsey Timko
Director of PR & Publishing: Teressa Iezzi
Description
For 160 years, The Atlantic has challenged themselves and their readers to overturn assumptions, reexamine long-held truths and confront the status quo. They wanted to convey that spirit of restlessness and reinvention through a campaign designed to change perceptions of the brand from stuffy to “awesome.” To achieve this, our objectives were two-fold: make a splash within the media industry, and create a meaningful platform that their target (25-40, high HHI, well-educated) can identify with.