Ever wonder what kind of role models we are creating for our little girls to learn from? The distorted models of womanhood come in all forms - from the perfected beauty of celebrities, to the cultural norms of being 'quiet' and 'good'.
The Body Shop Malaysia wants to encourage society to think beyond the current norms of beauty, and advocate creating and celebrating women of substance in short, for women to 'Be more than beautiful'.
Category: Cosmetics & toiletries
Client: The Body Shop
Media: Online
Category: Retail services
Agency: Grey Kuala Lumpur
Production: Reservoir
Country: Malaysia
Executive Creative Director: David Sin
Creative Director: Ramanjit Singh Gulati
Creative Director: Andrew Fong
Copywriter: Ramanjit Singh Gulati
Copywriter: Nadia McDonald
Copywriter: Jessica Wong
Sound Studio: Two Am
Agency Producer: Sulaiman Abu Bakar
Audio house producer; Alison Yong
Planner: Lubna Khan
Sound Designer: Kit Kuan
Director: Naim Brundage
Post: Pixel Post
Editor: Raj