Category: Commercial Public Services
Advertiser: THE BOX
Product/Service: MOVING SERVICES
Agency: LEO BURNETT DUBAI
Production Company: MUDDVILLE, Dubai, UNITED ARAB EMIRATES
Date of First Appearance: Apr 26 2011
Executive Creative Director: Regional Executive Creative Director/Peter Bidenko
Creative Director: Mohamed Oudaha
Copywriter: Nabil Rashid
Art Director: Dima Kronfol/Rafael Rizuto
Agency Producer: Rayane Smayra
Director: Jac Mulder
Editor: Fernando Martin Canevaro
Sound Design/Arrangement: Julian Cassia
Post Production: Muddville Dubai
Cameraman: Harry Jansen Rich
Lighting: Taf Roy
Planner: Nicolas Chidiac
Director Of Photography: Jac Mulder
Editing Company: Muddville Dubai
English Description
The Box commercial is a special media buy where two related commercials run simultaneously on two different TV channels.
On one channel, employees pack furniture into a box. On the second, the same employees unpack the furniture into a new home. On both spots, viewers are prompted to switch to the other channel to continue the commercial.
Giving viewers the ability to move back & forth between commercials with a simple click, the commercials demonstrate how simple it is to move with The Box. The message at the end of both commercials is: Moving homes is now as simple as switching channels.