The Brady Campaign: Toddlers Kill, 1

Credits & Description:

Entrant: Mccann New York, New York
Brand: The Brady Campaign To Prevent Gun Violence
Corporate Name of Client: The Brady Campaign to Prevent Gun Violence
President, Brady Campaign to Prevent Gun Violence: Dan Gross
Agency Account Director: Rosemary Calderone
Agency Strategic Planner: Priyanka Nigam
Agency: McCann, New York
Global Creative Chairman: Rob Reilly
Chief Creative Officers: Sean Bryan/Tom Murphy
Executive Creative Directors: Daniela Vojta/Susan Young
Designer: Kelly Kim
Copywriter: Sarah Menacho
Senior Art Director: Trinh Pham
Art Producers: Kelly Ramsey/Caroline Sollamann
Photographer: Andrew Hetherington
Director of Integrated Production: Aaron Kovan
Casting: Julia Samersova
Production Company: Craft NY, New York
Post-Production Company: Whitehouse Post, New York
URL: http://toddlerskill.org
Synopsis:
Politicians talk a lot about keeping America safe, yet continue to do nothing about gun violence. Last year alone, more Americans were shot and killed by toddlers than terrorists. In fact, toddlers gun down Americans on a weekly basis. So to shine a spotlight on these highly ignored facts we created a satirical campaign proposing a solution to the gun problem: "Lock-up the toddlers. Keep America safe." In addition to the film and website we held the first ever Toddler Amnesty event. This live event was held in gun-loving Texas and was set up to feel like the usual gun amnesty – but instead of dropping off guns, we had agents asking passerby to drop off their toddlers “no questions asked” to keep them away from their guns. The campaign went viral with zero media dollars and even got Hillary Clinton talking about “Killer Toddlers” and gun control at the last presidential campaign with Donald Trump.