Category: Animation
Advertiser: THE BRITISH TOY AND HOBBY ASSOCIATION
Product/Service: PUBLIC AWARENESS MESSAGE
Agency: TURNER MEDIA INNOVATIONS
Production Company: TURNER MEDIA INNOVATIONS, London, London, UNITED KINGDOM, UNITED KINGDOM
Production Company: BLUE ZOO, London, London, UNITED KINGDOM, UNITED KINGDOM
Creative Director: Richard Kinning
Copywriter: Richard Kinning/Natasha Crookes
Art Director: Richard Kinning/Bobby Kennedy
Sound Studio: Bubble Tv
Animation: Blue Zoo
Music: Terry Devine King/On A Roll
Account Manager: Richard Kinning
EditingCompany: Bubble Post Production
Account Manager: Richard Kinning
Editing Company: Bubble Post Production
English Description
This spot was made for the British Toy and Hobby Association to encourage active and imaginative play in children. They were aimed at mums, but crafted to appeal to kids.
We went back to the old cliche about kids preferring the cardboard box to the toy that came in it. From this premise we developed a cardboard box world, accessible to real life kids by jumping into a real life cardboard box. Once within the world they became cardboard box characters themselves. This beautiful cardboard world was entirely made in 3D animation but designed to look handmade. We wanted to create an environment and characters that looked as though they had been made by a kid and then brought to life.