Media: Experiential
Category: Charities & appeals
Client: Chaeli Campaign
Agency: The Chaeli Agency
Country: South Africa
Director: Drew Murphy
Chief Creative Director: Alistair King
Creative Director: Nkanyezi Masango
Copywriter: Drew Murphy
Art Director: Greg Booysen
Art Director: Thabiso Ntuli
Agency Producer: Samantha Wentzel
Agency Executive Producer: Kathi Jones
Digital creative: Matt Cech
Digital creative: Annéria du Plessis
Digital creative: Andrew Pullen
Production Company Producer: Anco Henning
Junior Copywriter: Cassandra Lobban
Junior Copywriter: Adrienne Visser
Account Director: Samantha Milne
Editor: anthony lee martin
Photographer: Frances Marais
Managing Director: Taryn Walker
PR & Social media manager: Lauren Chavez
PR & Social media manager: Naomi Mnyamana
PR & Social media manager: Savannah Feeke
Account Executive: Tildan Bungani
Assistant editor (apprentice): Abel Chibanda
Synopsis:
Chaeli was born with Cerebral Palsy. People have been betting against her throughout her whole life and she keeps proving them wrong. She decided to do it again. This time, she was going to ride a horse for five days to raise funds for children with disabilities.