The campaign titled ‘The Periodic Table: Something to Sing About’ utilizes stop-motion animation and 3D-printed props, all designed and executed by hand, by the Ogilvy creative team. From a classical performance by the Noble Gases to a punk tribute by the Halogens, various elements of the periodic table were assigned a distinct genre, style and lyrics for each day of the week
The educational films are meant to teach viewers about the many elements of the periodic table, as well as build awareness of The Chemours Company.
Website: http://www.chemours.com/nation...
Ogilvy account team
Sandeep Vasudevan: Worldwide Managing Director
Rasika Narang: Executive Group Director
Dory Giannos: Management Supervisor
Stephanie Yoon: Account Supervisor
Ogilvy creative team
John Long: Group Creative Director
Bastien Baumann: Creative Director
Sam Sulam: Director
Leslie Diez: Art Director
Reid Masimore: Copywriter/Lyricist
Ingrid Hanson: Copywriter
Weston Doty: Lead Designer/Animator
Robyn Makinson: Designer
Ogilvy video production team
Danielle Magee: Producer
Sean Tuccillo: Music Production Coordinator
Ken Meyer: Digital Audio Engineer
Social@Ogilvy team
Adam Kornblum: Head of Content Distribution
Chemours Clients
Erich Parker: Vice President, Corporate Communications and Chief Brand Officer
Alvenia Scarborough: Director of Brand Marketing and Corporate Communications
Maria Chacon: Corporate Brand & Sr. Marketing Communications Manager