Creative Agency: SuperHeroes Amsterdam
Production agency: Next Post Amsterdam
Creative director: Niek Eijsbouts
Art-director: Babo Schokker
Music arrangement: Hielke Praagman & Dominic Seldis
Conductor: Dominic Seldis
Sound Design: Hielke Praagman
Director: Mitchell Wever
Producer: Rouslan Kabanov
2nd camera unit: Anasiou Canaris
Sound recording: Jesse Meulenbeek
Camera rental: Nick Duinmaijer
Locatie: Willem Doorman
Production rental: Locatiewerk
Coffee: SUN Coffee
And Richard Strauss for composing ‘Also sprach Zarathustra, Op. 30’
Published: September 2018
Synopsis:
You might block your ears when you hear the rumbling noise of loud motorbikes, but not if they are arranged as a classical orchestra. Creative agency SuperHeroes Amsterdam and renowned musician Dominic Seldis created the world’s first motorcycle symphony to promote this year’s worldwide Distinguished Gentleman’s Ride.
A striking message, told with a different sound.
This captivating music video tells the story of men who deal with health issues, like prostate cancer, in a way nobody has seen or heard before.
Dominic Seldis, of the Royal Concertgebouw Orchestra Amsterdam, came with the suggestion to use Richard Strauss’ famous symphony ‘Also Sprach Zarathustra’. This piece has elements that have a natural resemblance with the sound of bikes. Together with sound engineer Hielke Praagman, Seldis recreated the musical arrangement, replacing traditional classical instruments with tones of various exhaust pipes. From high pitched cafe racers to rumbling choppers. The passionate motorcyclists, who volunteered with their bikes, were transformed into enthusiastic classical musicians. Proving there is music in every loud pipe.
Each year in September millions of motorcycle enthusiasts around the world dress up in their finest attire and ride out on their classic and custom bikes. The Distinguished Gentleman’s Ride raises awareness for the Movember Foundation, a fundraising organisation that focuses on men’s health issues like prostate cancer and mental health issues, such as suicide. In Amsterdam, the ride is organized by Rusty Gold Motorshop who were the first to publish the Motorcycle Symphony.