Category: Industrial, Agriculture
Media: Digital
Advertised brand: Oilibya
Product: The Guardian Angel App
Advert title(s): Little Chorti
Translation of headline to English: The Guardian Angel App
Advertising Agency (Name, City, Country): Memac Ogilvy Label, Tunis, Tunisia
Production Company: Pixelstrade
Production Company : Innov8
Country (Market): Tunisia
Description:
Context:
With more than 1500 people dying every year, Tunisia, has the world’s highest death rate due to drivers breaking the speed limit. Oilibya a regional Petroleum Brand approcahed us to do something about this.
So we decided to put the solution in childrens hands.
The Idea:
The first ever mobile app that enables children to remotly monitor their parent’s speed when they are on the road.
The app links both, the child and the parent phones and notifies the child everytime his relative exeeds the authorized speed limitation.When the child recieves the notification, he would be able to record a voice message that can be played immediatly on his parent’s sounds system.