| D&AD Awards, 2016 | ||
|---|---|---|
| Film Advertising | Tv Commercial Campaigns | Wood Pencil |
| British Arrows Awards, 2016 | ||
| The Winner | UK TV Series | Bronze |
| The Winner | Best 30 Second TV Commercial | Silver |
| The Winner | Newspapers, Magazines and Music | Silver |
| One Show, 2016 | ||
| Film | Consumer - Television / 30 Second - Single | Gold Pencil |
| Film | Consumer - Television / 30 Second - Campaign | Bronze Pencil |
| Circle Awards 2016 | ||
| Writing | Best Tv Script Writing (Campaign) | Silver |
| Radio | Best Radio Over 30secs (Campaign) | Gold |
| Writing | Best Radio Script Writing (Campaign) | Gold |
Agency: Bbh London
Client: The Guardian & Observer
Agency Producer: Sarah Cooper
Agency Producer: Natalie Parish
Art Director: George Hackforth-Jones
Colourist: George K
Copywriter: Jack Smedley
Creative Director: Joakim Borgström
Director: James Rouse
Director of Photography: Alex Melman
Editor: Bill Smedley
Producer: Benji Howell
Sound Engineer: Tom Joyce
Editing: Work
Post Production: Mpc
Production Company: Outsider
Sound Design: Factory Studios
Account Director: Zoe Verrion
Account Manager: Peter Blaseby
Strategic Director: Jason Gonsalves
Strategic Director: Achim Schauerte
Strategist: Gail Anderson
Your weekends are a battleground. It's all too easy to lose it and end up doing something you'd rather not. The British are famously very polite and will often smile and put a brave face on bad situations.
These ads give us a uniquely honest insight into what British people, who have had their weekends owned by things they don’t want to do, are really thinking behind the polite smiles.