The Heart of Children Association: Design & Branding

Credits & Description:

Category: Public Interest, NGO
Media: Direct
Brand: The Heart of Children Association
Agency: Mercury360
Geo: Romania
Advertising Agency: Mercury360 Communications, Bucharest, Romania
Creative Director: Liviu Turcanu
Copywriter: Alexandra Jitarel
Art Director: Andreea Roșcan
Client Service Director: Mihaela Bourceanu
Senior Account Manager: Loredana Hatingher
Account Director: Diana Carla Benea
Junior Activation Manager: Cristina Iacobu
Activation Area Coordinator: Alex Moldoveanu
Production Manager: Andreea Mangu
DTP Manager: Liviu Tanase
Digital Director: Adrian Pavelescu
Copywriter: Sonia Ardelean
Art Director: Andrei Busuioc
Junior Copywriter: Andreea Siran
Media Planner: Andrei Sagatovici
Community Manager: Iris Danciu
Published: May 2018
Synopsis:
Over half of the Romanian children who need heart surgeries cannot be operated in state hospitals. They end up on a long waiting list. The Heart of Children took up the mission to save babies' lives with the help of foreign surgeons who operate free of charge. But these surgeries still require huge expenses. Which is why Mercury 360 Bucharest launched a funding campaign that helps people see and grasp their good deed: donors are transformed into artists and surgeons by sewing their own heart-shaped brooch.