This is the first ad campaign to feature Trainor's hit song, as she kicks off her #ThatBassTour in the US and Europe. With voiceover by Jessica Alba, the
digital and TV campaign reminds busy moms that The Honest Company delivers to your doorstep, with diapers that are safe, effective and sustainable.
"There’s nothing more honest than children," says David Yeom, Vice President of Marketing at The Honest Company. "Our new campaign celebrates happy, playful babies in our stylish, fun-patterned diapers in a way that plays nicely to Meghan Trainor's 'All About That Bass', a hit song that has become an anthem for celebrating all shapes and sizes."
The ARC Studio partnered with Epic Brands
Client: Honest.com
President/Executive Director: Angela Pih - The Arc Studio
Associate Producer: Christina MacDonald – The Arc Studio
Creative Director: Alissa Allan (Epic Brands)
Creative Director: Serina Morris (Epic Brands)
Production Company: Epic Films
Director: Morton Sandtrøem
Director of Photography : Jefferson Miller
Executive producer: Matthew Binns
Production supervisor: Christian Nurse
Casting: Lisa Fields Casting
Editing House: Hybrid
Editor: Christopher Willoughby
Producer: Song Cho
Music Artist: Meghan Trainor
Composer: Meghan Trainor