Category: Finance
Media: Film
Brand: The Irish League of Credit Unions
Agency: Target McConnells
Geo: Ireland
Advertising Agency: Target McConnells, Dublin, Ireland
Joint Creative Director: Karl Waters
Senior Creative: Sarah Burke
Copywriter: Ciaran O’Suilleabhain
Broadcast Director: Michael Cullen
Producer: Eric Brindley
Group Business Director: Enda Kelly
Producer: Conor Thompson
Group Business Director: Jade Findlay
Strategic Planning Director: Dr. Kenneth McKenzie
Strategic Planner: Tamara Conyngham
Director: Lorcan Finnegan
Production Company: Butter
Published: November 2017
Description:
Lots of people have credit union accounts but less and less are using them for day-to-day banking and borrowing, despite their status as a trusted community pillar and the ‘original peer-to-peer lender.’ The Credit ReUnion is an open invitation for any and all credit union members to come back, no matter how long it’s been. Lots of people have credit union accounts but less and less are using them for day-to-day banking and borrowing, despite their status as a trusted community pillar and the ‘original peer-to-peer lender.’ The Credit ReUnion is an open invitation for any and all credit union members to come back, no matter how long it’s been. It began with a nationwide campaign to find and bring back one long-inactive member named Dan, before inviting the nation to reunite with their local credit union. But we didn’t stop there. During the week-long search outdoor ads began appearing up and down the country along with local guerrilla posters, complete with a hotline number anyone with information on Dan could call. Once we reunited Dan with his local credit union, it was time to turn our attention to the rest of Ireland.