Ogilvy New Zealand were tasked with promoting awareness of Leukaemia Foundation's annual fundraiser, Shave for a Cure. The TVC stars nine-year-old LBF patient Ryan, who was diagnosed with leukaemia a year ago. The ad also features his Dad, family and a host of his friends.
Product: Shave for a Cure
Agency: Ogilvy New Zealand
Creatives:
Creative Director/ writer: Damon O'Leary
Creative Director/ art director: Basil Christensen
Agency Producer: Nick Barnes
Producer: Tanya Cathrow
Director: Kevin Denhom, Kevin Denim
Prod. Co.: Exposure
Country: New Zealand Music: Evermore