| D&AD 2017 | ||
|---|---|---|
| Film Advertising Crafts | Cinematography for Film Advertising | Wood Pencil |
Category: Public Interest, NGO
Media: Digital
Media: Ambient
Brand: The Metropolitan Police
Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, London, UK
Creative Director: Steve Jones, Martin Lorraine
Copywriter: Esrael Alem
Art Director: Filmawi Efrem
Agency Planner: Matthew Turnbull
Agency Account: Tom Shattock, Angus Maclay, Florence Prevezer, Alistair Nichols
Agency Producer: Samantha Roberts
Media Agency: MediaCom
Media Planners: Dee Levison, Daniel Thomas
Production Company: The Sweet Shop, Spencer Dodd
Director: Ben Dawkins
Production Executive Producer: Justin Edmund-White
Post - Production Company: AMV Flare
Audio Post - Production: Nice Biscuits
Published: November 2016
Description
In November 2016 body worn video cameras started to be rolled out to the Metropolitan Police officers. BWV devices are small, visible cameras, attached to officers’ uniform that capture both video and audio evidence.
We set up a street fight situation using active police officers and actors to demonstrate how BWV would be beneficial for all. The position of the cameras allowed for those viewing the footage to see the situation from the two officers’ perspective. The audio statements from the witnesses after the incident, juxtapose with the recordings captured by the body-worn cameras.