Category: Public Interest, NGO
Media: Film
Brand: The Metropolitan Police
Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, London, UK
Creative Directors: Steve Jones, Martin Loraine, Steve Stretton
Copywriter: Alan Foster
Art Director: Brett James
Agency Planner: Michael Case
Agency Account Team: Tom Shattock, Flo Prevezer, Ethan Meade
Agency Producer: Kieran Sadler
Media Planners: Agnes Gudz, Francesca Leech
Production Company: Tantrum
Director: Charlie Crane
Production Company Producer: Stuart Wigglesworth
Post-production Company: The Assembly Rooms, Freefolk (VFX)
Business Affairs: Cate Killeen
Audio Post-production: 750mph
Published: April 2018
Synopsis:
To encourage moped and scooter riders to take ownership of the security of their bikes, using the recommended three pieces of security (lock, chain and cover).