The Mirror Foundation: The Missing Look-Alike - gigi [presentation image]

Credits & Description:

Company Entering: Bbdo Bangkok Ltd, Bangkok
Brand: Missing Person Center
Advertiser: The Mirror Foundation
Agency: Bbdo Bangkok, Bangkok
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Suthisak Sucharittanonta/Chalit Manuyakorn
Creative Director: Suthisak Sucharittanonta
Copywriter: Vorathep Onlamul/Anucha Pintokaew/Sinothai Samseethong
Client Service Director: Arunee Rueangwattanaporn/Wachira Ampornpachra
Account Manager: Sununthana Aunchananun/Lapasrada Sevikul
Editing: Watcharachol Pimolthai
Agency Producer: Yathip Thanitthanaphat/Jirapan Vasanabunsongserm
Film Production Company: Triton Productions, Bangkok
Director: Sihabutr Xoomsai Na Ayudhya
D.O.P/Cinematographer: Assada Sreshthaputra
Executive Producer: Thacksakorn Pradubpongsa
Film Producer: Tanachporn Rakharutai
Other Film Production Credits: Weerasak Dankamoldee
Editor: Yingyos Somjittsakul
Colorist: Jutarat Sritunya
Other Post-Production Credits: Cine Sound Studio Co., Ltd., Bangkok
Sound Designer: Narin Nirobonwong
Photographer: Assada Sreshthaputra
Retoucher: Jutarat Sritunya
The Brief:
Since Common People Only Have Short Time To Memorize The Missing Persons’ Faces On Posters Theyre Seeing Along The Road, Its Quite Hard For Them To Memorize And Remember, Which Causes Failure In Finding Missing Persons. This Is The Challenge Behind This Campaign. Therefore, We Would Like To Create The Most Effective Poster Ever That Makes All Passers-By To Memorize Faces Of The Missing Persons Way Easier As Well As To Inspire Them To Adopt This Method And Use It In The Future To Help Bring The Missing Persons Home.
The Strategy:
The More People Can Recall The Faces Of Missing Persons Is Incresing The Chance To Gets The Clue. The Campaign Was First Rolled Out On The International Day Of The Disappeared Via Online, Newspaper And Outdoor Medias Ex. Digital Billboard And Bus Screen. We Designed 8 Digital Poster Utilizing 8 Thailand Celebrities That Look Alike 8 Missing Persons To Create Awareness Of The Campaign. The Selected Celebs Represented Different Genders And Ages, Are Well-Known Among Mass Targets. The Campaign Was First Rolled Out On The International Day Of The Disappeared Via Online Channels Starting From Facebook Fanpage Of The Mirror Foundation, Instagram, Twitter. It Will Expand To Newspaper, Out Of Home And Transit Media In The Later Stage. We Designed 8 Digital Posters Utilizing 8 Thailand Celebrities That Look Alike 8 Missing Persons To Create Awareness Of The Campaign And Buzz On Online Channels. The Selected Celebs Represent Different Genders And Ages, Are Well-Known Among Mass Targets And Cover All Groups Of Missing Persons. To Create Online Word-Of-Mouth, We Send The Digital Posters To Well-Known Influencers And Press To Help Spread The Word, Which Has Received A Very Good Feedback Over A Night
The Execution:
The Campaign Was First Rolled Out On The International Day Of The Disappeared Via Online Channels Starting From Facebook Fanpage Of The Mirror Foundation, Instagram, Twitter. It Will Expand To Newspaper, Out Of Home And Transit Media In The Later Stage. We Designed 8 Digital Posters Utilizing 8 Thailand Celebrities That Look Alike 8 Missing Persons To Create Awareness Of The Campaign And Buzz On Online Channels. The Selected Celebs Represent Different Genders And Ages, Are Well-Known Among Mass Targets And Cover All Groups Of Missing Persons. To Create Online Word-Of-Mouth, We Send The Digital Posters To Well-Known Influencers And Press To Help Spread The Word, Which Has Received A Very Good Feedback Over A Night
The Result:
More Than 1 Million Organic Views In 30 Hrs. / Becomes No.1 Trending Hashtag In Thailand Twitter / Only 2 Days 300k+ Shares, 113 Minutes News Coverage / Get 91.8+ Million Baht Earned In Free Media / 150+ Million Total Impressions / 85% Recall The Missing / Many Celebrities Contact Directly To The Agency For Join This Campaign For Free
Url: http://themissinglookalike.tum...
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