THE MOHAMMED V FOUNDATION FOR SOLIDARITY: IMPOSSIBLE

Credits & Description:

CLIENT THE MOHAMMED V FOUNDATION FOR SOLIDARITY
PRODUCT CHARITY
ENTRANT SHEM'S PUBLICITÉ CASABLANCA, MOROCCO
TYPE OF ENTRY CRAFT: FILM
CATEGORY DIRECTION
TITLE IMPOSSIBLE
PRODUCT/SERVICE CHARITY
MEDIA AGENCY SHEM'S PUBLICITÉ CASABLANCA, MOROCCO
ENTRANT COMPANY SHEM'S PUBLICITÉ CASABLANCA, MOROCCO
MEDIA AGENCY 2 SHEM'S PUBLICITÉ CASABLANCA, MOROCCO
PRODUCTION COMPANY ALI N'PRODUCTION CASABLANCA, MOROCCO
The Campaign
For the first time in Morocco, this film tells a realistic and emotional story of a mentally disabled person, Anas, who have lived very hard times and multiple fears since his birth, he simply lived a life where everything is '' impossible ''. This impossibility resulted in his suffering since the day the doctor announced his inability to live like others and do the same things as the rest of us to his parents. The concept of this film is breaking all these ideas that we have about mental illness and shows us that with love, special care and attention and commitment, these people with disabilities can live, work, overcome all challenges and ensure an early and lasting integration into society.
Creative Execution
For the very first time in Morocco that this subject is highlighted in a naturalistic movie where emotions are important, that pushed us to avoid all narrative artifices and aim to the essential, to simplicity. The film is to some extent shocking without falling into pathos to highlight the message of hope. This film is about life, and life is a succession of good and bad moments, hence the need to create a balance between the dramatic scenes and lighter scenes, and especially to suggest to the spectators rather than demonstrate using silence to convey the emotions.
YANIS AYOUCH SHEM'S PUBLICITÉ CREATION DIRECTOR
HICHAM AYOUCH DIRECTOR
TAIEB GHALEM SHEM'S PUBLICITÉ COPYWRITER
TOUFIQ KABBADJ SHEM'S PUBLICITÉ CHIEF EXECUTIVE OFFICER
BAHIA MANSOURI SHEM'S PUBLICITÉ ACCOUNT MANAGER
SANAE DARDIKH THE MOHAMMED V FOUNDATION FOR SOLIDARITY COMMUNICATIONS MANAGER
SAFIA SABIRI SHEM'S PUBLICITÉ ADVERTISING MANAGER
ERIC POULET ALI'NPRODUCTION PRODUCER