Media: TV
Category: Other
Client: The National Lottery
Agency: adam&eveDDB London
Production: Smuggler
Country: United Kingdom
Director: Mark Molloy
Chief Creative Officer: Richard Brim
Executive Creative Director: Antony Nelson
Executive Creative Director: Ben Tollett
Copywriter: Andy McAnaney
Art Director: Christian Sewell
Producer: Nick Sutherland Dodd
Agency Producer: Sian Parker
Executive Producer: fergus Brown
DoP: Steve Annis
Managing Partner: Sam LeCoeur
Account Executive: Frankie Cuffaro
Chief Strategy Officer: David Golding
Account Management: Loella Bowles
Planning Director: Hannah MacKenzie,Thomas Keane
Business Director: Sarah Kay
Account Director: Loella Bowles
Media Agency: Vizeum
Edit Company: The Quarry
Editor: Paul Watts
Post Production Company: MPC
VFX: Timo Huber (Shoot Attend)
VFX Lead: Dan Sanders
Post Producer: Amy Richardson
Song: Luca D’Alberto ‘Her Dreams (re-work)’
Music Supervisor: Toby Williams and Codie Childs at Leland Music
Audio post production: Sam Ashwell @ 750mph
Colourist: Tom Poole @ Company 3
Published: September 2018
Synopsis:
This weekend Camelot is launching a major new brand promise for The National Lottery, as it looks to firmly establish playing the lottery as something everyone in the country can feel great about. The new strategy and strapline, ‘Amazing Starts Here’, which has been created by adam&eveDDB and which will be rolled out across all of The National Lottery’s games and brands, aims to bring the purpose of The National Lottery to life by highlighting the fact that it makes ‘amazing’ happen for people – for the winners of prizes of all sizes and the Good Causes that The National Lottery supports, such as charities, museums, the British film industry and grassroots community projects. The film tells the story of a hardworking fisherman whose wife strikes it lucky with a winning ticket.