System1 has created this "There’s No Next If You Text"spot for the The National Safety Council.
Media: TV
Category: Public interest
Country: Global (US / UK)
Client: The National Safety Council
Advertising Agency: System1 Agency; New York, NY; USA
President, Americas: Paul Spriggs
Production Company: UNIT9
Director: A Common Future
Executive Producers: Michelle Craig, Rania Hattar, Luca De Laurentiis
Producer: Michael Montenegro
Director of Photography: Tom Elliott
AD: Scott Findley
Camera Assistant: Sean Kisch
2nd Camera Assistant: Minmin Tsai
Gaffer: Shawn Helgedalen
Production Designer: Dustin Grabner
Stylist: Bailee Edgington
Production Coordinator: Roland Barry
Production Assistant: Sophie Floyd
Russian Arm: Pursuits Systems
Location Scout: Casey Jay Sullivan
Casting: House Casting
Editor: Simon Reichel
VFX: Diplom Motion Design
Sound Design: Chris Banks
Grade: Cheat UK
Published: August 2018
Date of Release: Tuesday, August 7, 2018
Synopsis:
The National Safety Council reports that cell phone use while driving leads to 1.6 million collisions in the U.S. alone each year. To help address this continuing problem, System1 Agency wanted to use its knowledge of and expertise in behavioral science to create an emotional film with the aim of changing people’s attitudes and behaviors around this issue.
The film, created in partnership with production company, UNIT9’s director duo, A Common Future, shows how a couple’s young love is tragically and needlessly cut short due to texting while driving. The film alludes to a pivotal moment in the couple’s relationship, where long-term commitments are possibly about to be made, when suddenly the viewer is robbed of what happens next. The film concludes by stating, “There’s No Next If You Text.”