Media: Web Film
Category: Charities & appeals
URL: https://www.productsoftomorrow...
Client: The Nature Conservancy
Agency: AFRICA Propaganda
Country: Brazil
Director: Gleeson Paulino
Chief Creative Officer: Sergio Gordilho
Creative Director: Matías Menendez
Art Director: Felipe Cury
Copywriter: Felipe Ribeiro
Copywriter: Mateus Coelho
Art Director: Henrique Folster
Art Director: Maso Heck
Copywriter: Rodrigo Barbosa
Designer: Filipe Birck
Designer: Matteus de Faria
Synopsis:
On March 2017, President Trump signed an executive order to revive the coal industry, going against the international campaign to curb the dangerous heating of the planet, but that was soon covered by other headlines. In order to expose the urgency of the issue, we need to make people envision that climate change doesn't only affect the way they see their planet, but also the way they live their lives.