The North Face: Great E-Store Warm Up [video]

Credits & Description:

Sub Category: Online
Company Entering: Fred & Farid Shanghai, Shanghai
Entry Title: Great E-Store Warm Up
Brand: The North Face
Advertiser: The North Face
Agency: Ff Shanghai, Shanghai
Chief Creative Officer: Fred & Farid
Creative Director: Aste Gutierrez/Feng Huang
Copywriter: Joseph Davies
Art Director: Radouane Guissi/Nicolas Liberman
Account Director: Frances Alvarado
Account Manager: Nichole Niu/Susanna Ding
Agency Producer: Dora Zhang/Juni Zhu/Chloe Goût
Editor: Roy Zhang/Jim Sun
The Brief: The North Face 100 Ultra Marathon Is A Punishing Race Through 100 Kilometers Of Unforgiving Outdoor Terrain. The Best Way To Warm Up For It? Gear Up. With The North Face Gear.
The Strategy: The North Face Has A Popular Online Store On T-Mall (Chinas Amazon). But Just Like Products On Amazon, Products On T-Mall Webpages Are Usually Static. Once Registration For The Race Had Started, We Animated All The Products On The Store To Do Warm Up Exercises.
The Result: Sales And Registration Went Up By 50%.