A Warning from the Netherlands
Client: The North London Waste Authority
Product: saveourstuff.co.uk
Agency: Therapy
Creative Director: Neale Hunt (Cannes Gold Cyber Lion Winner)
Production Company: Blink Productions
Director: Max Sherman (Cannes Gold Young Director Award Winner)
Director of Photography: Stephen Keith-Roach (D&AD Graphite Pencil 2015 – Outstanding Creative Excellence/Cinematography Winner)
Lead Actor: Edward Firth
An online microsite hub at saveourstuff.co.uk will also support the campaign, providing interesting content as well as further information on recycling in the different boroughs.
North London Waste Authority has today announced the launch of “Save Our Stuff,” a digital TV advertising campaign aimed at getting Millennials to recycle more and “not throw away useful stuff”. Created by advertising and content agency Therapy, the activity is built around research that shows existing recycling messages aren’t resonating amongst this demographic. According to industry figures, Millennials are the worst of all age groups when it comes to recycling – those aged 16-34 are the least likely to say that they recycle all they can. And when it comes to the reasons why, these are complex. Many millennials are renters in the city, moving from borough to borough and therefore encountering different collection systems each time they move. Information and advice about recycling can also be confusing, as can the information printed on product packaging.