Media: TV
Category: Public interest
Agency: TRY
Brand: Norwegian Council for Road Safety
Geo: Europe, Norway
Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don't seem to care about the dangers of using their mobile phone whilst driving.
Advertising Agency: Try/Apt, Norway
Art Directors: Ester Hjellum, Kristin Sauge
Copywriter: Jørgen Bøhle Bakke
Client manager: Lars Mitlid
Client supervisor: Marte Heiersted
Producer: Guri Neby i Einarfilm
Director: Jens Lien