Category: Professional Services
Client: The One Club for Creativity, New York
Media: Online
Country: USA
Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Creative Director: Zak Mroueh
Writers: Christina Roche, Gary Watson, Patrick Godin, George Ault, David Horovitch
Art Directors: Andrea Por, Michael Romaniuk, Natalie Theron
Agency Producer: Revital Grunberg
Account Team: Terri Mattucci, Matt Sinuita, Kelly Flynn
Production House: OPC
Director: Jono Hunter
Executive Producers: Harland Weiss, Donovan M. Boden, IsilGilderdale
Line Producer: Max Brook
Director of Photography: James Klopko
Casting Director: Shasta Lutz, Jigsaw Casting
Post Production: Alter Ego
Compositor/Online/Senior VFX Artist: David Whiteson
Colorist/Transfer: Eric Whipp
Post Producers: Julie Neff, Hilda Pereira
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Video Post Facility/Editing Company: Zulubot
Editors: Brian Noon, Marissa Bergougnou
Published: October 2018
Synopsis:
Zulu Alpha Kilo Launches Online Video Campaign To Promote The One Club’s 2019 One Show Call for Entries.
The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for the 2019 iteration of the prestigious One Show awards.
Part of the agency’s “Win Pencil, Draw Respect” campaign, the videos use humorous before-and-after scenarios to depict how the life of a creative improves dramatically after winning a coveted One Show Pencil. The campaign also includes posters, banners and simple animated videos.
The campaign kicks off today with three videos: “Monitor”, “We quit” and “Jury Room”, all directed by Jono Hunter through production company OPC. Two other videos will be released in the coming months.
“We wanted to tap into real industry insights that creatives have experienced.” said Zak Mroueh, chief creative officer and founder, Zulu Alpha Kilo. “Whether it’s being in a jury room, resigning from a job, or simply asking for a bigger monitor, once you’ve won a One Show pencil there’s an increased level of respect that comes with it that would impact how those scenarios play out. We wanted to dramatize that.”
“Winning a One Show Pencil has propelled the careers of many creatives around the world,” said Kevin Swanepoel, CEO, The One Club for Creativity. “The club’s mission is to support and celebrate the success of the global creative community, and we accomplish that by elevating the best work on a global stage.”