Category: Public Interest, NGO
Media: Direct
Brand: The Outside Project
Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, UK
Art Director: Gina Kelly
Copywriter: Olga Pope
Creative Direction: Toby Allen, Jim Hilson
Design / Art Direction: Marco Ammannati
Director: Ciaron Craig
Editor: Alex Fletcher
Film Producer: Kieran Sadler
Production Assistant: Jake Bogira
Senior Art Producer: Jaki Jo Hannan
Photographer: Wilson Hennessy
Photographer's Agent: Paul Cowen / Horton-Stephens
Project Manager: James Osborn
Printing Company: Wahooti
Creative Partnerships Director: Matt Harrington
Published: July 2018
Synopsis:
What should be in a ‘coming out kit’? Champagne and glitter? Think again.
If there was a kit for someone who is about to ‘come out’, what would you put in it? London Pride visitors were unanimous in suggesting confetti, glitter and bottles of champagne. But those weren’t the contents of the rainbow-strewn drawstring bag they were holding. Instead of the celebratory items they expected, they found things needed for surviving on the street: a sleeping bag, a woolly hat, warm socks. 1 in 4 homeless people in the UK identify as LGBTIQ+. That’s the shocking statistic behind the Coming Out Kit created by AMV BBDO. You can’t buy the kit, of course: it shouldn’t even have to exist. Its sole purpose is to highlight an issue that isn’t on most people’s radar.