Client: The Partnership For New York City
Agency: Devito/Verdi
Advertising Agency: DeVito/Verdi, New York, United States of America
Chief Creative Officer: Sal DeVito
Executive Creative Directors: Eric Schutte
Editor: Charly Bender
Color/Finishing: Paul Fernandez
Executive Producer: Barbara Michelson
Producer: Sara Hesterman
Audio Engineer: David Papa
Audio Production Supervisor: Pat Sullivan
Announcer: Jay O. Sanders
Client: Kathryn Wilde
Music House: Audio Network
Stock House: Getty Images
Stock House Producer: Martha McClintock
Ceo: Ellis Verdi
Account Manager: Nick Ryan
Published: April 2020
Country: USA
Synopsis:
The Partnership for New York City teamed up with NY Governor Andrew Cuomo and DeVito/Verdi on a message that urged people to do their part to help keep friends, family and neighbors safe amid the coronavirus pandemic. The spot reminds viewers of the sacrifices we all must make to ensure that those who have sacrificed the most for our country, the elderly, can survive. The PSA message transcended film into audio and OLV for broadcast nationally and on social.