Agency: Kim + John
Creative (Copy): John E. Njoki
Creative (AD): Kim Follesøy-Thuen
URL: https://www.thepeacepointer.co...
Additional Credits: Fluks Motion Design Studio
Published: September 2018
Synopsis:
Over 25% of adolescents and teens has been bullied repeatedly on the internet, because of their gender, race or sexual orientation. And with a soaring increase in hate, sexism and racism from online communities all the way to the white house, it’s more important than ever, to make a change for a more positive online experience for everyone.
The peace sign has since the 60’s been an international gesture. Now it’s being introduced online to help fight for peace and equality in a time and a place where it is most needed.
The Peace Pointer is a plug-in for Chrome and Firefox browsers, that turns your mouse pointer into a peace sign. Being a constant reminder for you to make the web a better place, whenever you post, comment, share and take part in a online discussions.
The plug-in was created by the two Norwegian creatives John E. Njoki & Kim Follesøy-Thuen and is being launched on The International Day of Peace on September 21. Big movements like #BlackLivesMatter and #MeToo has opened up the online debate around hatred. Even though the 17 UN sustainable development goals, that focus on poverty, climate change and social justice, there’s still an online world, filled with conflict that needs resolving too. This is why The Peace Pointer is launched on this very day, to shine a light on the issues and be part of the change.
Happy International Day of Peace.