Brand: The Reading Foundation
Media: TV
Category: Public interest
Agency: Havas
Geo: Belgium
The Reading Foundation: The reading experiment
Advertising Agency: HAVAS WW, Brussels, Belgium
Creative Directors: Jorrit Hermans, Tom Loockx
Art Director: Nathalie Wlostowski
Copywriter: Frederik Clarysse
Account: Yana Huyghens
Production: Robovision
Published: March 2014