| Clio Awards 2017 | ||
|---|---|---|
| Film Technique | Public Service: Visual Effects | Bronze |
| Cresta Awards 2017 | ||
| Crafts | Craft Television: Animation | Gold Winners |
| Spikes Asia 2017 | ||
| Film Craft | Visual Effects | Silver Spike |
| Mobius Awards 2017 | ||
| Commercials/TVC | Visual Effects (VFX) | Certificate |
| Ad Stars 2017 | ||
| Film Craft | Animation | Bronze |
| Film Craft | Visual Effects | Bronze |
Market: Brisbane
Agency: Alt.vfx
Entrant Company: Alt.vfx
Production Company: Mjz
Advertiser / Brand: Fda
Advertising Agency: Fcb New York
Creative Director: Colin Renshaw
Producer: Celeste Fairlie
Head Of 3d: Nick Angus
Head Of 2d: Matthew Chance
Lead Animator: Chris Rentoul
Rigger: Jordan Mcinnes
Vfx Coordinator: Jayce Attewell
Evp, Account Management: Jeff Tarakajian
Svp, Account Management: Suzanne Santiago
Vp, Account Director: Dimas Adiwiyoto
Account Supervisor: Mallika Rao
Director Of Integrated Production: Leelee Groome
Producer: Maria Garelli
Executive Creative Director: Gary Resch
Creative Director: Liem Nguyen
Creative Director: Justin Chen
Art Director: James Meiser
Copywriter: Cecile Robertshaw
Director: Carl Erik Rinsch
Executive Producer: Kate Leahy
Editor: Jamie Foord
Synopsis:
Nearly 90% of adult smokers started smoking by age 18. To interrupt this trend, The Real Cost campaign targets teens nationwide, ages 12-17, who are at risk of experimenting with cigarettes. While these teens know smoking may result in consequences later in life, they think there is no cost to smoking a cigarette today. The Real Cost challenges them to rethink their “cost-free” mentality by bringing the consequences of smoking as a teen to life through powerful messages that matter to them?like the fact that smoking as a teen can permanently stunt lung growth, keeping their lungs smaller and weaker forever.