ADC Annual Awards 2016 | ||
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MOTION | Animation | Merit (Student Winner) |
TITLE IN A GOOD WAY
AGENCY SCHOOL OF VISUAL ARTS
COUNTRY UNITED STATES
CREATIVE DIRECTOR YI JU TSAI
CHAIRMAN BRUCE WANDS, SCHOOL OF VISUAL ARTS, MFA COMPUTER ART DEPARTMENT CHAIR
ANIMATOR YI JU TSAI, CHIEH LI WEI, HSIANG YEH
SOUND DESIGN YI JU TSAI, WENGU HU
MUSIC/COMPOSER WENGU HU
In A Good Way (2015) by Yi Ju Tsai is a 2D animation about a typical Asian salaryman who has decided to leave his job and return to his hometown. En route, he encounters a pine tree blocking his path. He takes the tree home and tries to plant it in his garden, but finds that the tree has a will of its own – just like the salaryman. Created with a flowing ink painting style reminiscent of Ukiyo-e, Tsai’s poetic story addresses how society tries to shape and distort people. Whether it is a boss in a corporate office or a gardener holding scissors to prune a tree, it is important to respect one’s true voice and follow one’s natural path.