The Shinano Mainichi Shimbun: A Family Story

Credits & Description:

The Shinano Mainichi Shimbun, a Japanese local newspaper based in Nagano, created a new flip book animation, "A Family Story," for its 140th anniversary, together with Tekken, who is known for his âPendulumâ music video for the English rock band Muse. The animation was created, via Frontage/Dentsu Tokyo, using an actual newspaper printing press. To make the movement of the flip book animation possible, The agency had to precisely adjust the number of images per second, the frame rate of camera, and the running speed of the newspaper printing press. When they matched all three elements successfully, a total of 1918 images started to come alive.
Media: Online
Media: Media
Agency: Dentsu
Brand: The Shinano Mainichi Shimbun
Geo: Asia, Japan
Advertising Agency: Dentsu / Frontage,Tokyo, Japan
Creative Director: Shiro Ueshima
Art Directors: Akira Kano, Nobuaki Katou
Copywriters: Yuki Asai, Shiro Ueshima
Illustrator: Tekken
Planners: Yuki Asai, Shiro Ueshima, Akira Kano
Designer: Mirei Maruyama
Creative Producer: Satoko Kanno
Producers: Sachie Aihara, Otoaki Kobayashi, Azumi Takeya
Production Managers: Mariko Tsutsumi, Kohei Higuchi, Masami Ouchi
Director: Takeshi Izumida
Director of Photography: Hiroki Ando
Light Man: Makoto Jyukuroki
Editor: Takuro Watabe
Audio Mixer: Akihiro Morita
Composers: Robert Henke, Daniel Mueller
Executive producer: audioforce
Account Executives: Koichi Yokozeki, Kohei Morimoto
Published: November 2013