Category: Public Interest, NGO
Media: Film
Brand: Swedish Society for Nature Conservation
Agency: Bloomy Ideas
Geo: Sweden
Advertising Agency: Bloomy ideas, Stockholm, Sweden
Production: Standart
Published: November 2016
Description: Earlier this week, the VR headset was crowned the Christmas gift of 2016, proving that Virtual Reality has made its big breakthrough, even on the consumer market.
Now, in the days counting down to this black Friday, the Swedish Society for Nature Conservation (SSNC) wants to challenge this idea. They present you with this alternative: “Natural reality” – a clever and climate friendly 360 experience, available for everyone and honoring the beautiful Swedish nature.