The Times Of India Film Case study by FCB Ulka Mumbai

The Film titled Case study was done by FCB Ulka Mumbai advertising agency for The Times Of India in India. It was released in Jan 2018.

The Times Of India: Case study

Media
Released
January 2018
Posted
March 2020
Market
Industry

Awards:

D&AD Awards 2018
ExperientalCommunity ExperienceYellow Pencil

Credits & Description:

Agency: FCB India
Client: The Times of India
Advertising Agency: FCB India
Production Company: Bakery Films
Agency - FCB Ulka
Actresses Sohino Sengupta, Rituparna Sengupta, Gargee Roy Chowdhury
First transgender person in India who has completed Doctor of Philosophy, Manobi Bandyopadhyay
The Times of India metro supplement for Indian city Kolkata, Calcutta Times has released a film to help end gender bias and division in the society.
Narrating their own struggles are actresses Sohino Sengupta, Rituparna Sengupta, Gargee Roy Chowdhury and the first transgender person in India who has completed Doctor of Philosophy, Manobi Bandyopadhyay.
They further invite every women irrespective of their marriage or social status to join the tradition of Shindoor Khela ( where Bengali married women in India smear each other with vermilion to celebrate) thus affirming #NoConditionsApply.