Category: Best Use of Music
Advertiser: BENNETT, COLEMAN & CO.
Product/Service: TIMES OF INDIA, CHENNAI
Agency: TAPROOT INDIA
Production Company: FOOTCANDLES, Mumbai, INDIA
Chief Creative Officer: Agnello Dias/Santosh Padhi
Executive Creative Director: Same As Above
Creative Director: Same As Above
Copywriter: Agnello Dias/Santosh Padhi/Nivedita Agashe/Kaushik Iyer
Account Supervisor: Manan Mehta
Advertiser's Supervisor: Priya Gupta
Producer: Amarjeet Phukan
Director: Ayappa
Editor: Prakash Kurup
Sound Studio: Riversound
Sound Design/Arrangement: Kenneth Basumatari
Post Production: Saikat C
Music: Paul Jacob
Account Manager: Mandar Sawant
Production Designer: Sonal Sawant
Cinematographer: Jason West
EditingCompany: Prime Focus Ltd
ProductionManager: Anand
Account Manager: Mandar Sawant
Production Designer: Sonal Sawant
Cinematographer: Jason West
Editing Company: Prime Focus Ltd
English Description
Times of India’s competition is The Hindu. The Hindu is widely known for publishing boring news articles. In a tongue-in-cheek manner, the TVC pokes fun at The Hindu’s sleep inducing news stories, and the impact it has on its readers. The film is aptly set to a Tamil lullaby.
Please note that the lullaby is an original tune and not an existing one.