The University of Melbourne: Case study

Credits & Description:

Company Entering : Mccann Melbourne, Melbourne
Brand : University Of Melbourne
Advertiser : University Of Melbourne
Agency : Mccann Melbourne, Melbourne
Managing Partner : Anita Deutsch-burley
National Chief Creative Officer : Patrick Baron
Executive Creative Director : Nicole Mandile/matthew Lawson
Copywriter : Charles Baylis
Art Director : Joseph Sibley
Group Account Director : Charlie Mcdevitt
Account Director : Emma Van Den Berg
Account Manager : Meg Andrews
Account Executive : Leighton Howindt
Strategic Planning Manager : Chamari Kariyakaranage
Strategic Planner : Chamari Kariyakaranage
Agency Producer : Anne Comber
Film Production Company : Onesal, Tokyo
Director : Nahuel Salcedo
Executive Producer : Ailin Brunner
Design And Animation : Nahuel Salcedo/damian Sendin/martin Salfity
Additional Design And Animation : Robert Sundelin
Design Assistant : Hisako Sugano
Music And Sound Design : Andrea Damiano
Synopsis:
All universities promise to prepare students for every possible future. But the reality is that the Future has not yet been written. To prove that the University of Melbourne prepares students for every possible future, we used the University’s own research and data to visualise the futures that faced them. With an entire media budget of 1.2million we needed to create a piece of engaging content that could simply and easily transcend comms channels - from TV, to digital and outdoor and social.