Category: Commercial Public Services
Advertiser: THE UTCC UNIVERSITY
Product/Service: THE UTCC UNIVERSITY
Agency: FAR EAST DDB
Production Company: TONGTA FILM, Bangkok, THAILAND
Creative Director: Gongpan Uphathumprungpong
Copywriter: Gongpan Uphathumprungpong/Pitipong Pattarawallakul
Art Director: Chitapol Vanijayananda/Pas Kiranuchitpong
Agency Producer: Touchkorn Parintreerati
Account Supervisor: Kris Nillawong/Pittsanu Sitabutra
Producer: Monchanok Sripha
Director: Araya Suriharn
Editor: Pattara Tantilipikara/Duriyin Nadesuwan
Music: Color Boy
Cinematographer: Suntipong Waiwong
Cinematographer: Suntipong Waiwong
English Description
The UTCC (The University of The Thai Chamber of Commerce) is a private university, which is not always the first choice among students. Among Thai, strong social norm play an important role in creating perception toward each undergraduate school , and students who can pass the entrance procedure to Government University will be regarded as a candidate with higher chance of success in life than their private university counterpart.