The Warehouse wanted to celebrate all the giving New Zealanders by giving away $1,000 throughout the country. So, to launch the promotion Contagion conducted a social experiment. We would see if real shoppers would be generous with a complete stranger and this is what happened.
Title: Do you know a Christmas Goodie?
Media: Online
Category: Retail services
Client: The Warehouse
Agency: Contagion
Production: Augusto NZ
Country: New Zealand
Director: James Anderson
Executive Creative Director: Bridget Taylor
Creative Director: Verity Dookia
Planner: Dean Taylor
Agency Producer: Heath Davy
Account manager: tim brown