The job of a lifetime can beckon at any age and The Warehouse is calling out to Kiwi kids to join their team with a new campaign that's sure to spark playground conversation.
The new campaign via DDB NZ, to recruit four junior Toy Testers to join The Warehouse team, is designed to amplify the magic around the retailer's Great Annual Toy Sale. The campaign begins with TVCs, where children are interviewed for the positions and asked them to explain why they are an appropriate candidate.
Young Toy Testers go through their paces in this spot from DDB New Zealand
Category: Retail services
Client: The Warehouse
Agency: DDB New Zealand
Country: New Zealand
Director: Grant Lahood
Executive Creative Director: Andy Fackrell
Copywriter: Liz Richards
Creative: Mark Lorrigan
Creative: Jordan Sky
Producer: Samantha Attenborough