Category: TV Promos
Media: Experiential
Geo: Portugal
Agency: FOX Creative / Jack The Maker
Creative Director: Hellington Vieira
Marketing Director: Catarina Barradas
Creative Copywriters: Ana Castanho / Fox Creative, Senhor Ricardo / Jack the Maker
Creative Producer: Ricardo Leandro
Digital Agencies: FOX Creative, Jack The Maker, Ogilvy Portugal
Media Agency: Mindshare
Communication Agency: Lift
Designers: Sasha Ostasheva, Francisco Rivas, Vanessa Alves
Production Coordinators: Dulce Alves / FOX Creative, Ricardo Espada / Jack the Maker
Brand Manager: Jaime Anahory
Digital Manager: Alexandra Hernandez
Published: January 2018
Synopsis:
Right after launching a portfolio campaign were some of the greatest international TV stars from FOX’s Portuguese portfolio got in touch with the local fans, FOX Portugal and its Creative Team set a new challenge for their audience: to get in touch with aliens!
Promoting the global return of the cult series ‘The X-Files’, an outdoor & digital activation was set in motion from January 10th to the 13th allowing fans who, just like agent Mulder, believe “the truth is out there” to send laser messages inviting aliens to visit the country. Taking in hands a new technology developed by Jack The Maker, the Portuguese audience was able to send their personal laser messages in a live experience that occupied an entire building in the heart of Lisbon, supported also by website ( https://hialiens.foxtv.pt/pt ) where fans from all over the country could create their outputs and see them projected in laser, during the activation.