Thermos: Intense Temperatures

Credits & Description:

Alternative title: Temperature of Deliciousness
Client: Thermos K.K.
Agency: Mccann Tokyo, Japan
Entrant: Mccann Tokyo, Japan
Idea Creation: Mccann Tokyo, Japan
Production: Soda! Communications Tokyo, Japan
Creative Director: Satoko Takada (Mccann Tokyo)
Cm Planner: Masaya Abe (Mccann Tokyo)
Art Director: Natsumi Iwasaki (Mccann Tokyo)
Account Director: Tomoyuki Sonoda (Mccann Tokyo)
Tohokushinsha Film Corporation: Koji Sakabe (Tohokushinsha Film Corporation)
Director: Shinya Nakajima (Tohokushinsha Film Corporation)
Cinematographer: Mikio Hasui (Mikio Hasui Photographs)
Gaffer: Takuya Okawa (Freelancer)
Producer: Jun Ishikawa (Soda! Communications Inc.)
Producer: Miho Takagi (Soda! Communications Inc.)
Production Manager: Fuko Soeda (Soda! Communications Inc.)
Editor: Koji Sakabe (Freelancer)
Editor: Sakiko Tomita (Ominibus Japan)
Editor: Shigemi Ando (Omnibus Japan)
Colorist: Mikio Hasui (Mikio Hasui Photographs)
Music Producer: Hidefumi Watanabe (Mr. Music)
Mixer: Yoshiaki Kitahara (Omnibus Japan)
Brief Explanation
A short documentary video showing 4 stories from various parts of Japan featuring people working in environments of extreme temperatures to demonstrate how Thermos products support them with their exceptional ability to maintain the optimum temperatures of beverages. The video features the stories of the following people: (1) Mr. Takahashi making natural ice in Hokuto, Yamanashi Prefecture; (2) Mr. Hirakawa making natural sea salt in Itoshima, Fukuoka; (3) Ms. Hirai making traditional chili pepper seasoning in Myoko, Niigata Prefecture; and (4) Mr. and Mrs. Okui making charcoal in Misato, Miyazaki Prefecture. The video concludes with Thermos' tagline: "The temperature of deliciousness. Thermos."