Drug Driving is a killer on Britain's roads causing hundreds of serious and fatal collisions every year. That is why, on 2nd March new legislation will come into force in England and Wales to make it easier to catch and convict people who drive on drugs. DfT wanted to communicate the law changes to those who will be affected, Drug Drivers. AMV BBDO have created a multichannel campaign that talks to this discreet audience to announce the law change and warn of the consequences.
Title: Paranoia
Brand: Think!
Client: Think/Department of Transport
Media: TV
Category: Public interest
Agency: BBDO
Geo: United Kingdom
Think!: Lights
Advertising Agency: AMV BBDO, UK
Creative Directors: Steve Jones, Martin Loraine
Copywriter: Mike Crowe
Art Director: Rob Messeter
Planners: Tom White, Pippa Morris
Account: Katie Stanley, Lou Woolf, Bobbie Gannon, Nancy Fuller
TV Producer: Nick Godden
Production Assistant: Jess Tranfield
Media Agency: Carat
Media Planner: Greg Paterson
Production Company: Academy
Director: Frederic Planchon
Producer: Medb Riordan
Post-production Company: MPC
Audio Post-production: 750 MPH
Editors: Sam Rice-Edwards