Agency: Catch
Client: Thomas Cook Group Airlines
Digital and creative agency, Catch, is today announcing its latest digital campaign with Thomas Cook Airline, entitled #CatsOnAPlane.
The campaign, which launches as part of a wider advertising initiative for Thomas Cook Airlines in both the UK and Germany, aims to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.#CatsOnAPlane sees a team of furry testers try out Thomas Cook Airline’s newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet. The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort.The campaign will see activation across Twitter, Facebook and Instagram and involve a series of short videos. These will show the feline characters challenging the brand’s standards including examining everything from the carrier’s award-winning service to comfort levels and seat quality.
The filming involved a 24-hour shoot with 10 cats - each with their own distinct personality - on an Airbus A330 and Boeing 767 at Manchester airport. Each short video features the cats exploring different areas of the planes, including Premium Economy for Thomas Cook Airlines UK and Business Class for Condor.
#CatsOnAPlane - Non-Stop Fights - A330 Premium Class