The 'Make it count' campaign via Boys & Girls Ltd, launched on TV on Monday, 11th September and will be supported by outdoor, social, digital, radio and PR. Reflecting the meaning of 'all you can eat data' and how it translates into poignant moments in our lives. The first execution in the campaign series is a brand film entitled 'Marathon Man', an emotive and very relatable telling of a son's devotion to his elderly father and how he uses data to strengthen their relationship by sharing a special experience together.
Media: TV
Category: Telecommunications
Client: Three
Agency: Boys & Girls Ltd
Production: The Sweet Shop
Country: Ireland
Director: Mark Albiston
Executive Creative Director: Rory Hamilton
Creative Director: Laurence O'Byrne
Art Director: Katie Kidd
Copywriter: Avril Delaney
Producer: Hannah Cooper
Senior Copywriter: Kris Clarkin
Executive Producer: Spencer Dodd
DoP: Jaime Feliu Torres
Agency Producer: Derek Doyle
Design – Shane O’Riordan & Aengus Tukel
Business Director – Pat Stephenson
Senior Account Director - Clare Kerlin
Account Manager – Andrea Dalton-Doran
Strategy – Patrick Meade
Production Manager: Natasha Hayes
Editor – Billy Mead
Sound – Raygun/Dean Jones
Grade - Cherry Cherry London
Post Production – Windmill Lane Dublin