Tide Film Tide by Saatchi & Saatchi New York

The Film titled Tide was done by Saatchi & Saatchi New York advertising agency for Tide in United States. It was released in Mar 2018.

Tide: Tide

Brand
Media
Released
March 2018
Posted
March 2020

Awards:

One Show 2018
FilmInnovation in Film / Television / CinemaGold
Lions Communication 2018
Titanium LionsTitaniumTitanium Lion
Lions Reach 2018
Direct LionsChannels > Use of BroadcastGold Lion
Direct LionsSectors > Other FMCGSilver Lion
Media LionsChannels > Use of TV & Other ScreensBronze Lion
Media LionsSectors > Other FMCGBronze Lion
D&AD Awards 2018
MediaUse of TV & CinemaYellow Pencil
Lions Craft 2018
Film Craft LionsScriptSilver Lion
New York Festivals Awards 2018
FILM - CINEMA / ONLINE / TV-Grand Prize Award
MEDIA (BEST USE)-Grand Prize Award
MEDIA (BEST USE)Film: TelevisionFirst Prize Award
FILM - CINEMA / ONLINE / TVProducts & Services: Household Products & ServicesFirst Prize Award
AVANT-GARDE / INNOVATIVEProducts & Services: Household Products & ServicesFirst Prize Award
ACTIVATION & ENGAGEMENTUse Of Activation & Engagement: Broadcast in a Promotional CampaignFirst Prize Award
FILM CRAFTScript/CopywritingThird Prize Award

Credits & Description:

TAGS: HOUSEHOLD GOODS / CLEANING PRODUCTS
AGENCY Saatchi & Saatchi / New York
CLIENT: Procter & Gamble - Tide
ART DIRECTOR: Erin Evon / Jacopo Biorcio / Maddy Kramer
WRITER: Blake Morris / Chris Shreve
CHIEF CREATIVE OFFICER: Javier Campopiano
CREATIVE DIRECTOR: Daniel Lobaton / Chad Baker / Max McKeon / Kiko Mattoso / Rafael Segri / Becky Porter / Brianna Bishop
DESIGNER: Tom Hartman
PRODUCTION COMPANY:
Rattling Stick / Los Angeles
Arcade Edit / New York
The Mill / Los Angeles
Personal Music / New York
DIRECTOR: Traktor Collective
PRODUCER: Joe Biggins / Jeff Shupe / Richard Ulfvengren / Richard McIntosh / Rachel Curl / Sila Soyer / Andrew Cravotta / Anatasia von Rahl / Marcus Speaker / Courtney Jenkins
AGENCY PRODUCER: Jenny Read / Dani Stoller/ Danielle Hallack
CINEMATOGRAPHER: Hoyte van Hoytema
COMPOSER: Alexis Estiz
CREATIVE TEAM: Andrea Diquez / Nick Miaritis / Ryan Martin / Jennifer Brotman / Guillermo Betancourt / Jed Karnowski / Jennifer McGill / Courteney Case / Nayantara Mukherji / Alan Lin
CREATIVE TEAM: Robin Oksenhendler / Lisa Rimmer / Sundar Raman / Vedran Miletic / Kimberly Doebereiner / Paul Chick / Jenny Maxwell / Alex Perez / Matthew Wormington / Daniel Bueckman
CREATIVE TEAM: Shari Wyler / Mariko Hunt / Cate French / Kevin Bonnesen / Claire Richard / Steven Signore / Rebekah Hsiung / Jeremy Carey / Matt Greenberg / Kristen Grey / Sam Levy
CREATIVE TEAM: Lori Heckman Golden / Brad Griffiths / Megan Ryan / John Liporace / Travis Rexroad / Brianna Kauffman / Alex Stathis / Kayla Kaplan / Halley Barnes / Joydeep Dey / Lindsay Kamin
CREATIVE TEAM: Marissa Festante / Alex Taylor / Sam Riber / Jordan Futscher / Rob Sipniewski / Samantha Halpern / Jack Knobloch /Dustin Sveum / Scott Minor / Corina Arnal / Neil Messing
DIGITAL ARTIST / MULTIMEDIA: James Allen / Tom Poole
EDITOR: Jeff Ferruzzo / Jeff Lopus
EXECUTIVE CREATIVE DIRECTOR: Paul Bichler
MEDIA COMPANY: Hearts & Science / New York
MUSIC & SOUND: Philip Loeb
PR / MARKETING:
Procter & Gamble / Cincinnati
Taylor Strategy / New York
Marina Maher Communication / New York
SOCIAL MEDIA MANAGER: Mike Macias